Last September, we were pleased to get involved in a project called 26 Seconds, dreamt up by 26, a UK association for writers and editors.
The premiere of the 26 Seconds film project was held at Sanctum, Soho on the 22nd September. The brief was to create a 26-second film on a subject of our choice, with the broad aim of influencing attitudes or changing behaviour. It begged the question: what can possibly be achieved in only 26 seconds?
Our submission, called Child's Play, addressed the over-sexualisation of young girls by high street retailers. After our screening, it captured the attention of Mumsnet who launched the Let Girls Be Girls campaign in 2010. This campaign grew from Mumsnetters' concern that an increasingly sexualised culture was effecting the lives of children. As a result, it made sense for Mumsnet to use our short film to help promote this cause -- and we were happy to oblige.
Last but not least, we were proud to discover that Child's Play was later nominated for Best Screenplay by the Underwire Women's Festival, a short film festival dedicated to showcasing the raw cinematic talents of women.
So, we got our answer. It looks like 26 seconds can go a long way after all.
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