When video goes viral

Given our work with our sister company, Incontext Communications, we can appreciate when advertising and film can go hand in hand. A recent project with Lenor, working with agency partner Proximity, provided a great opportunity to showcase how effective online copy and online video can work together.

Seeking to better convey the benefits of Lenor’s range of scents, they partnered with Patricia Fields, best known as the stylist for Sex and the City. Rather than merely extol the virtues of their products, Lenor puts them into action. In a seven part online mini-series, Fields shares ways to bring your wardrobe back to life. Take a read and have a watch online.